Responsys University courses will be available on Friday 29 June 2012 to current Responsys customers at a rate of £149 (a saving of £150) for a half-day of hands-on training.
Progressive Insight Reporting Workshop
Interact Insight provides a flexible reporting solution for analysts, using a range of predefined report templates with the ability to customise reports based on common dimensions, measures and filters.
Take your reporting one step further by implementing useful techniques, tips and tricks that are often embraced by the Responsys Strategic team; helping users to analyse the success of their email campaigns in greater detail and enabling marketing teams to consider how future campaigns can evolve based on the trends in their analytics.
Half day: (9:00am-12:30pm), £149.00 + VAT
|9:00am – 9:30am||Insight basics review
Terminology, key metrics and standard dimensions, key performance and deliverability reports, navigation, workshop
|9:30am – 10:30am||Configuring reports to answer questions
Metrics and dimensions, filters, workshop
|10:30am – 10:45am||Break|
|10:45am – 11:30am||Segmentation and trend analysis|
|11:30am – 12:30pm||Automating reports, dashboards, administration tips|
Interact Program Challenge
A hands-on practical workshop that challenges individuals to plan and build Interact Programs based on a range of case studies and scenarios. You will build multi-stage marketing programmes with decision-processing and testing scenarios, as well as learn about best practices for Interact Program implementations.
The workshop will feature physical building blocks (based on Interact Program objects), where teams will have to work together to plan and build Program solutions for the various challenges.
Your programmes will be judged by a key member of the Responsys Marketing Services department with a prize for the winning team.
Half day: (1:30pm-4:30pm), £149.00 + VAT
|1:30pm – 2:00pm||Interact Program review
Overview, pre-publish testing, starts & stops
|2:00pm – 2:45pm||Entry variables in Program
|2:45pm – 3:00pm||Break|
|3:00pm – 3:45pm||Performance testing
|3:45pm – 4:30pm||SMS, display, Q & A|