Hear how the most innovative companies in the world are putting relationships first and rethinking how to market across an increasingly digital customer lifecycle.

The days of manual stand-alone campaigns are over. Today, marketing is about a series of personalised, integrated touch points, each triggered as a result of rich data, testing and automation. Learn how Johnson & Johnson has moved beyond campaigns into multistep, multiwave interactions that drive new levels of customer engagement and customer growth.

Until now, display advertising has been a high-cost, low-return game: marketing to many to reach a few. See how MetLife turns that paradigm on its head by using Responsys Interact for Display to retarget individuals and add a new channel to the company’s relationship marketing mix.

Social isn’t just about fans, followers and conversions anymore. Start integrating Social Graph Data to power the next wave of relationship marketing. All made possible by the new Responsys Social Data Cloud.

Meet Mark and Sarah. They have pinned some of your products in Pinterest, browsed your site from their iPads and are the face of today’s social, mobile, New School consumer. What does great marketing look like from Mark and Sarah’s perspective? Let’s find out.

The more you invest in search optimisation and search advertising, the more you compete on product and the lowest price. Our panelists will discuss how they use relationship marketing to build brand differentiation, brand value and higher, more sustainable conversion rates.

Most marketers are focused on growing subscriber lists, however only a few are focused on nurturing high value prospects or brand advocates along the way. Learn how to increase your list size without diluting its quality by ensuring you calculate the true value of these high value groups.

This session expands on the themes of the Adobe Digital Self keynote, to explore how digital marketers can use the information that is available about the consumer’s digital self to make their messaging more targeted and relevant, and ensure that they get seen among the multitude of other communications that the average consumer receives on a daily basis.

This session introduces relationship retargeting. Learn how you can reach customers and prospects at scale beyond the inbox, mobile phone, or social network; with personalised, timely and relevant display advertisements. See how relationship retargeting improves conversion, yet is cost effective.

For the typical marketer, the reality is that over half of the people you email don’t respond or open your emails. In this session we will review some of the core strategies and tactics you can use to help re-engage with these subscribers.

Is your legitimate email ending up in Gmail, Yahoo! or Hotmail junk folders? Delivery is not a sure thing. More than 25% of opt-in emails end up in junk or spam folders. This session will explore the critical factors that affect your inbox placement rate, plus some simple steps to improving email deliverability, for maximum return on your programmes.

Success in email and cross-channel marketing comes from understanding and drawing insight from metrics on the campaigns you initiate. Learn how using the correct metrics will help you refine your email and cross-channel marketing to improve targeting and increase ROI.

Learn the basics of targeting and segmenting your audience through a combination of profile and behavioural attributes.

Learn how some of UK’s leading brands are engaging email visitors more effectively by adopting website optimisation techniques to improve post click engagement and increase email sign ups. It is best practise to test email content, now many successful brands are adopting these same techniques for email landing pages, email sign-ups for lead generation and to target more relevant content during the engagement life cycle.

The Responsys Interact Suite is the most powerful marketing automation and personalisation platform in the cross channel marketing space. The highly complex and efficient marketing programmes significantly improve customer engagement and conversion. Learn how you can create more effective marketing through automation, and how that automation will enable marketers to focus on critical planning and analysis tasks.

Recent research shows that over 30% of email opens are on mobile devices. Integrating mobile optimisation into your email strategy can lead to significant results and take cross-channel marketing to the next level.

Learn how brands and retailers are going beyond chasing Likes, Retweets and Pins and turning interaction into action. Customer conversations and the data they generate offer a tremendous opportunity to drive customer centricity. This session illustrates this opportunity with real-world customer examples

Adapting to changing customer needs by adopting emerging media and technologies is an imperative for differentiating your business in this age of the customer. This session will outline a process for interactive marketers to inspire and champion innovation at their firms.

Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.

Hear from Duncan Goose, Founder and Managing Director of Global Ethics/The One Brand. Selling everyday essentials such as bottled water, toilet tissue, porridge and eggs, One Brand has donated 100% of the profit to fund over £7.6m like for like projects in rural Africa.

Get inspired by Sir Steve Redgrave, CBE, an English rower and multiple Olympic champion. Often regarded as the greatest British Olympian of all time, he is one of only four Olympians to have won gold medals at five consecutive Olympic Games. Steve will tell us how teamwork, motivation and preparation enabled his Olympic achievement.