Tuesday, May 1
9:00am – 5:00pm Responsys University
6:00pm – 9:00pm Opening Reception / Partner Pavilion
Wednesday, May 2
8:45am – 9:00am Welcome to The New School of Marketing
9:00am – 9:15am CEO Address / Dan Springer / Responsys
9:15am – 9:35am "No dead ends" by Matt Walsh / Crispin Porter + Bogusky
Too many marketing efforts result in “dead ends” for the consumer. Integrated communications dissolve in scattershot executions. Marketers create emotional preference, but they fail to build a relationship or provide clear paths to conversion.
9:35am – 9:50am Marketing well orchestrated. April Mullen / Scottrade
The day of manual stand-alone campaigns is over. Today, marketing is about a series of personalized, integrated touch points, each triggered as a result of rich data, testing and automation. Learn how Scottrade has moved beyond campaigns into multistep, multiwave interactions that drive new levels of customer engagement and customer growth.
9:50am – 10:05am The future of Display has arrived. Sandy Martin / Dollar Thrifty Automotive Group
Until now, display advertising has been a high-cost, low-return game: marketing to many to reach a few. See how Dollar Thrifty Automotive Group turns that paradigm on its head by using Responsys Interact for Display to retarget individuals and add a new channel to the company’s relationship marketing mix.
10:05am – 10:20am Introducing the social data cloud. Shawn Myers / Responsys
Social isn’t just about fans, followers and conversions anymore. Start integrating Social Graph Data to power the next wave of relationship marketing. All made possible by the new Responsys Social Data Cloud.
10:20am – 10:40am What great Relationship Marketing will look like in this New School world. Heather Blank / Responsys
Meet Melissa. She’s pinned some of your products in Pinterest, browsed your site from her iPad and is the face of today’s social, mobile, New School consumer. What does great marketing look like from Melissa’s perspective? Let’s find out.
10:40am – 11:00am Break / Partner Pavilion
11:00am – 11:05am Welcome Back
11:05am – 11:55am As the pendulum swings. Understanding the “we” mindset of today’s consumers. Roy Williams / The Wizard of Ads
Marketing guru Roy Williams demonstrates the cyclical nature of the consumer mindset from “me” to “we” (today’s consumer). See why social media, green and reality TV are hot, while Hummers (and whatever) are not. And how that can inform your marketing.
11:55am – 12:25pm Inspiring and championing interactive innovation. Shar VanBoskirk / Forrester Research
Adapting to changing customer needs by adopting emerging media and technologies is an imperative for differentiating your business in this age of the customer. This session will outline a process for interactive marketers to inspire and champion innovation at their firms.
12:25pm – 12:30pm General Session Recap
12:30pm – 1:30pm Networking Lunch
1:45pm – 2:30pm The future of Display has arrived.Scott Jones / Responsys, Rick Heffernan / MetLife, Matt Kritzer / L’Occitane, Kathleen Engler / StubHub!
Say hello to Relationship Retargeting; a unique way to personalize display ads for specific individual customers and prospects using your own email behavior, web behavior, and CRM data. Learn how leading brands are rolling-out Relationship Retargeting as a powerful extension of their email, mobile and social campaigns.
1:45pm – 2:30pm Deliverability: Understanding the changing ISP landscape.Heather Goff / Responsys
In an effort to help their inbox users deal with high email volume, ISPs are changing both the way they filter email and the way they present it in the inbox. In this session, we’ll cover the major changes and how you can best respond to them.
1:45pm – 2:30pm No resting allowed! Move your automated campaigns to the next level.Mary Kathleen Sullivan / Responsys, Jason Scoggins / Freshpair.com, Sammar Faraj / Quicken Loans
In this session, we’ll take a look at which automations are popular around our industry and among our customers. We’ll show you how to map multi-stage campaigns to your customer’s lifecycle, test each element, and take your programs cross-channel.
1:45pm – 2:30pm Gold Sponsor / Return Path
Hey, don’t call our email junk!Brian Westnedge / Return Path
Hey, don’t call our email junk!
Is your legitimate email ending up in Gmail, Yahoo! or Hotmail junk folders? Delivery is not a sure thing. More than 25% of opt-in emails end up in ISP bulk, junk or spam folders. Return Path demonstrates how you can ensure that your email gets to your recipients.
2:30pm – 3:00pm Break / Partner Pavilion
3:00pm – 3:45pm Turn down the volume. Yes, you can reduce email volume without reducing revenue.Johanna Miller / Responsys, Chris Nickel / EPSON, Tiffany Berry / philosophy, Meg Parzych / Nutrisystem, Inc
Sending too many emails can reduce recipient interest and engagement. Conversely, reducing message frequency to non-openers reduces volume without reducing revenue. And it can revive the non-openers and increase revenue. See how.
3:00pm – 3:45pm Social: It's not about "likes", it's about engagement.David Hibbs / Responsys
Social isn’t a method of collecting people or likes, it’s an opportunity to engage in real time with your fans. Learn to drive, measure, and optimize social engagement, with an emphasis on objectives, reporting and key statistics.
3:00pm – 3:45pm Build the perfect program. Design and automate customer engagement with Interact Program.Deepali Tamhane / Responsys, Shinn Chen / salesforce.com, Laura Goldberg / ScoreBig
Are you getting everything you can out of Interact Program? This hands-on session will help you understand how and when to use Interact Program, and how real customers rely on Program to automate engagement and elevate their marketing.
3:00pm – 3:45pm Gold Sponsor / Monetate
Inbound message consistency drives website conversion.Scott Samios / Monetate, Matt Kritzer / L’Occitane
Inbound message consistency drives website conversion.
Building a message consistency from email to landing page to conversion significantly improves marketing performance. Learn how Monetate helped L’Occitane turn its website into a merchandising machine – increasing conversions and improving email performance.
3:45pm – 4:00pm Break / Partner Pavilion
4:00pm – 4:45pm The Social Graph now powers Email, Display and Mobile Interactions.Heather Blank / Responsys
Until now, marketers have used Social channels almost exclusively for branding, awareness and acquisition marketing. The Responsys Social Data Cloud aggregates and makes actionable Social Graph data all within the Responsys Interact Suite. Social Graph Data now exists seamlessly alongside CRM, profile, behavioral, web analytics and other data sources to drive your relationship marketing programs.
4:00pm – 4:45pm Grow your list. But only with profitable subscribers.Ryan Hofmann / Responsys
Most organizations are focused on growing subscriber lists. Fewer are focused on growing more high value prospects. Learn how to manage your lists and calculate the value of each prospect and how to acquire, nurture and grow the most valuable ones.
4:00pm – 4:45pm From boring 2 beautiful with Intuit. What B2B marketers can learn from B2C.Mike Hotz / Responsys, Matt Pham / Responsys
Worried that your B2B marketing campaigns don’t have that spark? See how Creative and Strategic services teamed up to optimize and beautify Intuit's email programs resulting in higher ROI and performance.
4:00pm – 4:45pm Gold Sponsor / Certona
Cross-channel personalization: Optimizing the customer experience no matter what the touch point.Meyar Sheik / Certona, Craig Shields / Jewelry Television
Cross-channel personalization: Optimizing the customer experience no matter what the touch point.
Learn how Certona’s deep integration with Responsys Interact enables real-time data capture and individualized profiling for true 1:1 email marketing. Certona and retailer Jewelry Television demonstrate how businesses can combine multichannel user behavior with innovative and customized marketing strategies.
4:45pm – 5:00pm Move back to General Session
5:00pm – 5:15pm The Facebook marketing opportunity. Grady Burnett / Facebook.
Facebook gives nearly 850 million people the power to share and make the world more open and connected. Uncover the best ways to position your brand and engage your customers and prospects within this expansive, growing community.
5:15pm – 6:00pm How charity: water uses New School Marketing to change the world. Scott Harrison / charity: water.
charity: water is using transparency, digital experiences and long-term customer engagement to redefine the non-profit model from the ground up. Its mission is to bring clean drinking water to 1,000,000,000 people, and it’s using great marketing to make that happen.