Too many marketing efforts result in “dead ends” for the consumer. Integrated communications dissolve in scattershot executions. Marketers create emotional preference, but they fail to build a relationship or provide clear paths to conversion.

The day of manual stand-alone campaigns is over. Today, marketing is about a series of personalized, integrated touch points, each triggered as a result of rich data, testing and automation. Learn how Scottrade has moved beyond campaigns into multistep, multiwave interactions that drive new levels of customer engagement and customer growth.

Until now, display advertising has been a high-cost, low-return game: marketing to many to reach a few. See how Dollar Thrifty Automotive Group turns that paradigm on its head by using Responsys Interact for Display to retarget individuals and add a new channel to the company’s relationship marketing mix.

Social isn’t just about fans, followers and conversions anymore. Start integrating Social Graph Data to power the next wave of relationship marketing. All made possible by the new Responsys Social Data Cloud.

Meet Melissa. She’s pinned some of your products in Pinterest, browsed your site from her iPad and is the face of today’s social, mobile, New School consumer. What does great marketing look like from Melissa’s perspective? Let’s find out.

Marketing guru Roy Williams demonstrates the cyclical nature of the consumer mindset from “me” to “we” (today’s consumer). See why social media, green and reality TV are hot, while Hummers (and whatever) are not. And how that can inform your marketing.

Adapting to changing customer needs by adopting emerging media and technologies is an imperative for differentiating your business in this age of the customer. This session will outline a process for interactive marketers to inspire and champion innovation at their firms.

Say hello to Relationship Retargeting; a unique way to personalize display ads for specific individual customers and prospects using your own email behavior, web behavior, and CRM data. Learn how leading brands are rolling-out Relationship Retargeting as a powerful extension of their email, mobile and social campaigns.

In an effort to help their inbox users deal with high email volume, ISPs are changing both the way they filter email and the way they present it in the inbox. In this session, we’ll cover the major changes and how you can best respond to them.

In this session, we’ll take a look at which automations are popular around our industry and among our customers. We’ll show you how to map multi-stage campaigns to your customer’s lifecycle, test each element, and take your programs cross-channel.

Is your legitimate email ending up in Gmail, Yahoo! or Hotmail junk folders? Delivery is not a sure thing. More than 25% of opt-in emails end up in ISP bulk, junk or spam folders. Return Path demonstrates how you can ensure that your email gets to your recipients.

Sending too many emails can reduce recipient interest and engagement. Conversely, reducing message frequency to non-openers reduces volume without reducing revenue. And it can revive the non-openers and increase revenue. See how.

Social isn’t a method of collecting people or likes, it’s an opportunity to engage in real time with your fans. Learn to drive, measure, and optimize social engagement, with an emphasis on objectives, reporting and key statistics.

Are you getting everything you can out of Interact Program? This hands-on session will help you understand how and when to use Interact Program, and how real customers rely on Program to automate engagement and elevate their marketing.

Building a message consistency from email to landing page to conversion significantly improves marketing performance. Learn how Monetate helped L’Occitane turn its website into a merchandising machine – increasing conversions and improving email performance.

Until now, marketers have used Social channels almost exclusively for branding, awareness and acquisition marketing. The Responsys Social Data Cloud aggregates and makes actionable Social Graph data all within the Responsys Interact Suite. Social Graph Data now exists seamlessly alongside CRM, profile, behavioral, web analytics and other data sources to drive your relationship marketing programs.

Most organizations are focused on growing subscriber lists. Fewer are focused on growing more high value prospects. Learn how to manage your lists and calculate the value of each prospect and how to acquire, nurture and grow the most valuable ones.

Worried that your B2B marketing campaigns don’t have that spark? See how Creative and Strategic services teamed up to optimize and beautify Intuit's email programs resulting in higher ROI and performance.

Learn how Certona’s deep integration with Responsys Interact enables real-time data capture and individualized profiling for true 1:1 email marketing. Certona and retailer Jewelry Television demonstrate how businesses can combine multichannel user behavior with innovative and customized marketing strategies.

Facebook gives nearly 850 million people the power to share and make the world more open and connected. Uncover the best ways to position your brand and engage your customers and prospects within this expansive, growing community.

charity: water is using transparency, digital experiences and long-term customer engagement to redefine the non-profit model from the ground up. Its mission is to bring clean drinking water to 1,000,000,000 people, and it’s using great marketing to make that happen.

Learn how real-time access to data, rich profiling and visual program flows are enabling Orbitz to rethink segmentation and automation strategies, and to reshape their relationship marketing strategies.

Within 18 months there will be a billion smart phones and 100 million tablets in operation around the world. Mobile apps and SMS programs are key to creating mobile experiences that engage prospects and customers. Learn today how to compete successfully in this large and fast-growing channel.

Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, or whatever. We’re forgetting the lesson we learned two years ago: It’s what you share, not where you share it. Social media is driven by the quality of the conversation, not the platform where it happens. Because in the end, only one thing really matters: Do customers want to talk with you?

Data, in all of its forms, paints the picture of who your customer really is, your customer’s Digital Self… and within that lies the smaller, critical insights that will drive your marketing success. The New School of Marketing requires taking the countless signals, these self-defining choices, and turning them into meaningful experiences.

As more and more people open their email on smartphones, it becomes increasingly important that marketers respond by creating impactful messages that fit the mobile medium. See how these top marketers do exactly that.

As email marketing matures, smart marketers are going way beyond testing subject lines and CTAs. They're measuring engagement and revenue, testing offers, cadence, targeting, and a great deal more. Learn what, how and when to test to maximize your results.

In this session, leading retailers will demonstrate how they use mobile-only promotions to generate store traffic, promote in-store events and drive in-store conversion. The discussion will include the integration of email, social, SMS, location services, and apps on mobile devices.

Back by popular demand. Responsys Interact gives you multiple ways to make your marketing content personal and ultra-relevant. See how Responsys customers achieve true 1:1 marketing by using the right mix of methods.

Join us as we see how StubHub! and Dollar Thrifty Automotive Group integrate display advertising into their cross-channel marketing mix and why these new cross-channel experiences deliver big returns. When you leave this session, you’ll have a blueprint for delivering marketing programs that leverage the best of email and display.

At the moment of permission capture, your customer is highly engaged. If you act immediately, you’ll have a chance to drive immediate action. Learn the best ways to capitalize on that moment, and begin the relationship building process.

One in five email messages doesn’t reach the inbox. The good news is, marketers are in the drivers seat. The key factors affecting delivery rates are sender reputation and subscriber engagement. In this session you’ll learn how to maximize both.

The Adobe Digital Marketing Suite will allow you to break through inbox clutter and increase email conversion by delivering relevant, personalized, and timely content. Deliver higher ROI by marrying email metrics with website conversion metrics, to send automated emails based on visitor behavior, and synchronous email/landing page testing.

Effective cross-channel marketing is about being where the customer is, when the customer wants you to be there. See how this leading marketer keeps the customer engaged and satisfied with interactions on every channel and screen.

You want to deliver relevant content, but are you? In this session we’ll look at the best practice strategies – from tracking behavioral data to developing modular content – that can make your newsletter and promotional content more relevant to your subscribers.

Sure, there’s a ton of data out there and Interact Connect can get to all of it. But only some of it is right for you. Learn about the most strategic and actionable data sources at your disposal, and see how Responsys customers use them to advance their marketing.

How to avoid bombarding users and ultimately find the perfect touch frequency and channel for specific visitors. In this session you will learn how to avoid cannibalization of opportunities between channels and instead drive and accurately measure successful cross-channel programs that maximize conversion rates.

When a customer joins a loyalty program, the marketer has to be at least as loyal in return. Hawaiian Airlines rewards its HawaiianMiles customers with ongoing engagement through multiple touch points. The relationship is nurtured with tips and offers on travel, cultural events, dining and more.

Back by popular demand. Filter Designer provides the industry’s best tools to target precise audience segments. Starting with the basics, this session will teach you how to crawl, walk, and run with Filter Designer.

If your company has distributed or regional marketing teams, this is for you. See, via customer case studies, how Responsys Interact for Distributed Marketing helps you create and deploy more efficient and relevant local campaigns, while maintaining brand consistency.

Understanding how and why a campaign performs is the key to continuous improvement. Tailored to Insight beginners, who will learn from experts and customers who have mastered the art of analysis in Interact Insight.